Some industry professionals cast doubt on these mixed findings and challenged some of the analyses on several grounds, including conflicts of interest involving room sharing platforms in data analysis, 1 methodology rigor (mostly descriptive studies), and the oversight of such confounding factors as price comparison among Airbnb listings and hotels, which could cause bias in the analysis. While several studies have reported Airbnb’s considerably negative impact on the hotel industry (Corsun et al., 2016, HVS, 2015, Lane and Woodworth, 2016, Zervas et al., 2016), a similar number of studies have claimed the impact remains negligible (Alvarado et al., 2016, Haywood, 2016, Haywood et al., 2016, Wroten, 2015). The findings, however, are surprisingly mixed. Table 1 highlights a few recent reports and discussions about Airbnb’s impact. Meanwhile, the world’s largest hotel company, Marriott and Starwood combined, only has approximately 5500 properties and 1.1 million rooms (Karmin and Hoffman, 2015).Īmid the rapid growth of Airbnb, academic researchers and professional analysts alike have weighed in a torrent of debates regarding the impact of the “room-sharing phenomenon” on the hotel industry. As of December 2016, the company has recorded more than 2 million listings and entered over 34, 000 cities in 191 counties (Airbnb, 2016). Founded in 2008, Airbnb allows travelers to connect with local residents who are willing to rent out an extra bed/bedroom or an entire house. Airbnb, for example, is one of the most successful models in sharing economy. In fact, the idea of sharing resources is not new, but today’s technology makes it possible for entrepreneurs to scale up the sharing economy in a virtual marketplace (Katz, 2015). When underused resources are shared among peers or other consumers, additional value can be created (Koopman et al., 2015). Goeldner Article of Excellence Award in Journal of Travel Research in 2008.“Sharing economy” builds on the ideology of making good use of underused resources among consumers (Botsman and Rogers, 2011).
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